I'M IN PLAY

In 2010, 3 years after the launch of PLAY we did it again: We‘ve launched PLAY again.

But, can you invent yourself new? Well, PLAY can! Reinvention is even a part of PLAY‘s communication philosophie. And it‘s that very flexibility that helped us to win around four million clients in such a short time. So, PLAY grew up. And so did it‘s communication.

All our clients have good reasons, why they have joined our community. They have unlimited calls because life has unlimited topics – that‘s real low price for high value. And they have hot phones too. So if they are happy, we should spread the good news.

Our campaign "I‘m at PLAY" (Jestem w PLAY) finds its way to everyone – from young to old, from chatting women to combative old man. It plays with the insight, that PLAY has to offer something for everyone and everyone is already there. Its says also come and join us. Consistent we are presenting PLAY as the brand that provides you with unlimited contact possibilities with others.

Outcome? People just get it. All research proofs us right – our new PLAY campaign is the most recognizable and understandable among all other telecom adverts. And the final question is: Are you already at PLAY?